AR FILTER AGENCY
Drive authentic engagement and awareness for your brand using the power of Augmented Reality.
AUGMENTED REALITY FILTERS
AR filters are an interactive and immersive experience where the real-world environment is combined with computer-generated media. This can include interactive games, products, backgrounds and enhanced selfies to drive your brand. AR filters are accessed through a user’s mobile device to alter and enhance what the user sees in the real world.
You may think filters are reserved for silly photos or special occasions but they are surprisingly powerful tools for your brand. Get in touch today.
WHY USE AR FILTERS
AR filters offer an incredible opportunity for driving authentic engagement and awareness for your brand. AR filters facilitate organic community growth through interactive experiences. This will allow you to create brand ambassadors through your bespoke content which can be shared through multiple platforms.
At Emersiv AR we assist our clients to achieve outstanding results by building AR filters with compelling and creative imagery for their social media campaigns. From ideation through to development and deployment, we bring brands to life with an experience your followers will be excited to share.
We have raised the standard for AR filter experiences. Get in touch today.
WHAT IT MEANS FOR YOU
Activate your followers.
Build a community.
Genuine user generated content.
Strengthen your brand postion.
AR filters are an interactive and immersive experience where the real-world environment is combined with computer-generated media that alters what the camera sees on video or photo format.
AR filters allow brands to provide unique and specific experiences to their customers at a fraction of a traditional marketing campaign with low production cost and no ongoing costs. The organic reach and the brand visibility you get is immense; if you can create a fun novel filter for your brand – social media users will love to share your content. AR filters will not only stay on your page but will be part of your audiences story updates giving your brand sustained visibility over a period of time.
There are many types of AR filters and potential content, but some of the most popular are:
Face filters: are layers of content that can be overlaid on a user’s face, such as the classic bunny ears filter.
World effects: are similar to face filters, except that content is placed in the user’s surrounding environment rather than on their face, using the rear phone camera.
Portals: are doors into an entire virtual environment that you can explore through the mobile screen. Users place the portal within their surroundings and then enter through a doorway.
Mini-games: are similar to face filters but more complex. Users can play these games by moving their face in ways that will trigger it. For example, they might move their head or raise their eyebrows as part of the gameplay.
Image trackers: are object-specific. They are triggered by scanning an object or piece of merchandise, which the phone recognises, triggering the AR experience.
The purpose of AR filters is to create an unforgettable experience that people will want to interact with and share. All brands can benefit from the use of AR filters from influencers all the way through to the largest listed corporations. It will really depend on what you are seeking to achieve and your current engagement levels. Most importantly you need to have a vision that reflects your brand and sparks interest.
Emersiv AR can work with you to develop a concept that is engaging and unique to your brand, but you should have an idea in mind that we can build on and refine. We can help with ideation if you are stuck. Remember your overall objective should always be to drive authentic engagement and build awareness through engaging content.
As with any marketing campaign the cost of development and execution will vary depending on the objectives, size and complexity. Emersiv AR have a variety of pricing models that are tailored to your business needs. Broadly, for AR filters we have three pricing levels for basic, medium and advanced complexity.
We always ensure value is created for our clients in all our campaigns. We are also happy to provide examples of previous work and please check out our Instagram for the latest AR filters we have created.
Have an idea for an AR filter or want us to come up with one for you? Get in touch with us today and we’ll give you a custom quote.